The basic idea is to pick an "area" of focus that you want to own/dominate by doing consistent marketing over a long period of time.

I have a separate addendum for pets as part of the lease agreement which outlines pet waste pick up requirements and a hold harmless agreement which cover personal and property damages on behalf of the dog and its owners responsibility.

As in any area of real estate investing, it's best to pick a niche and learn it.

I'd change the business plan and pick profit over passion but that's just me 

Pick one that you like the most and stick with it.

It's helps to list out what you have to offer for each of those dimensions when picking a market.

It's a lifestyle for them, not something they pick up in their off time and leave off easily when there's something else to do that occupies their interest.

@Jonathan Greeneyou need to link to your other post about how to pick a market. 

Never built one, if its straight driving range the cost is in the land as the only equipment is the machine to give the golf balls, the balls and the tractor to pick them all up. 

@Alex HafnerTo pick up on how to invest in real estate, you might want to watch some YouTube channels like Meet Kevin, Graham Stephan, BiggerPockets, Matt McKeever, Coach Carson, Morris Invest, Investment Joy, and Joe McCall.