I also let Facebook optimize the ads for me.

Study and learn how the tax code works and where you might be able to optimize and save.2.

It won’t be OPTIMIZED for your situation.  

Study and learn how the tax code works and where you might be able to optimize and save.2.

I tend to get hung up on optimizing my return on equity and using low-interest leverage to build wealth as efficiently as possible, but there's also something to be said for the peace of mind factor as well, as others have stated, or in your case the opportunity cost of distracting you from your job. 

I'd advise you to pick a service that partners with the Campaign Registry to let you register a phone number in order to comply with TCPA and benefit from optimal deliverability.

To prepare:Line Up a Cost Segregation Specialist: Reach out to a reputable firm now so they can review your property soon after purchase.Document Pre-Purchase Costs: Any fees or improvements related to acquisition should be organized for easier allocation.Tax Strategy Planning: Consult your CPA to align this with your overall real estate strategy and optimize benefits for 2025.This post does not create a CPA-Client relationship.

So why not pay and have my SEO optimized, to try and generate organic leads?

I’m hopeful going into this slow season  because I have traction and great SEO optimization but can’t give any sort of projection at the moment. 

@Scott Glozzy To optimize your STR as a mid-term rental during the offseason (Oct-Mar), set a 30-day minimum stay on Airbnb and offer a monthly discount.