Especially the ones where others are giving their testimony of how they overcame obstacles and kept moving forward with their real estate goals. 

Any actual testimonies that aren't paid ads would be awesome!

Also, they will sing my praises in testimonial that will make the next Lease-Option deal even easier.- And you can structure things however you need to make it work.

A PDH and SEA are court orders based on documents and hearing testimony. 

I would give a rebate for a testimonial and two referrals

Using referrals and reviewing testimonials can help make sure you are working with a reputable provider.

I read a bunch of reviews online for various self-directed IRA companies but the testimonials are mixed. 

You can do anything from a slideshow of testimonials from the clients you have done business with or a picture of the number of facebook reviews.

Circumstantial is the testimony from your daughter that there was only her and the tenant in the store.

Somewhere in the small print should be words to the effect: "testimonials are sponsored, and may not represent typical results", or some other disclaimer which is then supposed to put the author/s back in the "honest corner". ie.