Get these right and money flows to you.One thing I am learning quickly about this business is that one persons perception of the metrics can differ from another in when it should be used IF they use it at all.

Perception is not always reality.

Don't let the perception of a really good deal take you into a money pit or a white elephant, it's not a deal if you can't pull it off.

It seems like the colder months would be much slower, but I'm not sure if that's perception or reality. 

My perception of Tahoe residents are that they live there due to lifestyle as opposed to economic advantage.

Kris Ashili - Define your rental criteria and apply evenly across all applicants.Example:- Credit score > 650, else cosigner needed - Proven income > 3x rent- No violent/sexual crime records- Good references from job & 2-3 previous landlords (this could let you legally deny them all if you found bad prior history)- No evictionsAdditionally:- Upfront payment (1st/last/1 month sec dep or whatever is max allowed by law)- All tenants must be named on leaseTo avoid any perception of discrimination, apply the standards and send rejection letter highlighting (use check box form letter?)

It's never usually reality but perception that wins buyers over.When I owned a restaurant pizza business years ago I did a marketing experiment.

Most customers have a negative perception of us without knowing if we will fix their problem because of the overall horror stories of satellite and cable techs.

Maybe that perception will change with time we'll see.Lastly, and maybe it is just my pet peeve right now but balancing the contractors is a big one..

NAR also knows these things take place and that is why your dues are so high as they spend millions in advertising to the public to overcome the negative perception of many individual buyer/sellers.