EASY WAY - Spend a LOT of $ upfront for a GREAT website and spend a LOT of money monthly for SEO for your targeted area and put together a professional program for responding to the motivated sellers who contact you though your online presence.   

Sounds like SEO is your main lead source now?

Plus you might get your name or business listed on websites that recognize new or renewed PM certifications, building your business web-marketing presence and SEO.

You can automate most things on storEDGE, from messages to delinquent customers to lock codes.You can also do your website through storEDGE, though we farm that out to another vendor that specializes in SEO.

Like maybe a website with some solid SEO or a facebook page with some ads?

SEO is not about "using the internet to complete a closing".

What I see though is that they will often supplement it with other forms of marketing like SEO, texting, mailing, RVMs etc so they are not reliant on just one source.

It also does a lot for SEO within Airbnb.

Unless that "software" is getting leads from SEO, they are all the firiggin same.You need to analyze your question and use logic and intelligence to come with your answers.Lets give it a shot check this out.What is the best software to get leads right?

Design, SEO, listing optimization, pricing strategy, marketing, so many things involved.