I did spill red wine on my office desk..

Mom and pop liquor stores in very corner vs ABC liquors or Total wine, Walmart vs Whole Foods, McDonald’s vs Starbucks.

Lubbock is also highly diversified being the hub for the area from Amarillo to Midland, Hobbs to Sweetwater for agriculture production and research (cotton, peanuts, sorghum, wheat, watermelons, and wine grape vineyards -70-80% of TX wine grape production comes from this area-), medical care and research (two top-tier facilities in Covenant and the university hospital), manufacturing, transport (major airport), and of course Texas Tech is a huge economic driver employing many thousands and bringing tons of students in with their parents money (30k+ enrollment I believe, it's enormous).

On top of the ~$650 for groceries, we were spending about $450 more a month on eating out and of course millennials love craft beer and nice wine(lol).We went from 0-100 from the beginning and started eating out only once a week and gave ourselves a $50/week grocery budget except when we needed paper goods.

\it has not been all wine and roses I assure you.. but when you hit a good one its pretty cool.. but Atlanta Man that was a missed opportunity.. but investors had such a  If it does not cash flow its not worth anything mentality then..

I've been in Real Estate for about 15 years first as an appraiser and the last 10 years sourcing deals for large institutional investors and wine-companies building vineyard portfolios. 

It slowly and quietly has become the premier hub of the Washington State Wine country.