We are not ignoring the second sentence, it clearly states the Seller MAY assign at ITS sole discretion, WITHOUT PRIOR NOTICE OR CONSENT OF THE PURCHASER. 

The bank is not going to talk to you without the consent of the owner.

I plan to ask around to different complexes if they allow it, and would obtain written consent before signing any type of lease.

For your specific situation now I recommend doing one of the following: (1) use a name that is available and file an Application for an Assumed Name Certificate (TXSOS Form 503) with the name you want to use (assuming it is available), or (2) contact the owner of the company with the similar name and ask him if he will consent to your use of a similar name--if he will he must execute the Consent to Use of Similar Name form (TXSOS Form 509) and you must file it with your Certificate of Formation.

I, in conjunction with the buyers consent, ALWAYS negotiated the 3% into the contract.

An election to S status requires the consent of all shareholders.

GF refinanced to take you off the loan, you consented, and now you're buying a house for yourself.

Do you charge anything if someone introduces a pet without your consent?

I have a section in my lease specifically stating tenants are not allowed to make any alterations to the property with my written consent.

She told me anyway that I do have her verbal consent to enter the property.