I think they just enter a few data points and the software estimates based on an algorithm.

Do not give your traffic ANY reason to leave your website.If they click on your social media, and go to Facebook, and see their messages, likes, comments they get distracted, and Facebook algorithm knows this person just visited a "we buy houses" website, and Facebook now will display all your competitions ads to that prospect, hence giving away your prospects away on a silver platter.

The insurance companies have algorithms that calculate how much of your property value is due to improvements and they issue policies accordingly. 

To build editorial links.So, in the last couple years, especially after the Penguin and Rank Brain algorithm updates, link building has been thought of as being less helpful.But the fact of the matter is that of 200+ ranking factors, link building still accounts for 23% of the decision of where you rank.

I know we have been making an effort in almost every way possible, including: Listing updates, Property updates, becoming as desirable as possible to the Booking Website Algorithms & updating price points to where we think will bring in renters.  

Same thing for the beach house, quite balanced... the other way, 60% vrbo , 40% airbnb,I think there is one aspect nobody mentioned and that is airbnb's algorithms.

From what I understand it has a code that links with your account and then using an algorithm it generates other codes with out being connected to internet.

This can help you get your keywords ranked much higher in the algorithm. 

Some topics to learn are Dynamic Pricing, SEOs, local laws, Airbnb algorithms, and much more. 

Not everything goes as simple as an app or algorithm makes it sound like and if this is your first door or inside your first 10 doors, I recommend being able to check on jobs, co-create your scope of work, and really be able to manage with proximity in mind.