However, You should have seen the relief at closing of those parents. 

The reason cited is basically that some state governments have been ineffective and distributing rent relief.

Does that give you a sigh of relief?

Marketing is all about knowing the painpoint of your audience AND intercepting that painpoint through a message that inspires relief and confidence you can help them.This is why I would device a SPECIFIC message per specific audience so you really speak to a specific audience.

Also, many landlords didn’t realize they could get rent relief directly.

However their recent application for state rental relief was denied due to their income being higher than 80% of median income for area.

You might go through added time and expense to try to get relief, only to get shut down by the judge.I look at APOs as settlement agreements between creditor and debtor.

But C19 hospitalizations are way down and state pandemic relief funds are drying up; so, demand has gone way down. 

The Coronavirus Aid, Relief, and Economic Security (CARES) Act passed by Congress gives government-backed mortgage holders who were impacted by the pandemic up to a year of reduced or delayed payments.10The Federal Reserve has also taken measures to help stabilize the housing market, lower borrowing costs, and inject liquidity into the mortgage industry.

https://blog.militarybyowner.c...The federal law is called "Servicemembers Civil Relief Act" (SCRA).