So the risk is lower, as long as the market doesn't drop 20% and stay that low for the next 3 years. 

I'm starting a property management company and I'm curious to know how people have marketed themselves online.

However my market is currently Arizona.

I'm actively seeking mentorship from someone with experience in similar markets who can shed more light on this process.

If things go sideways, you discovery greater rehab expenses, the market takes a turn for the worse, you can get in the red quickly. 

They would likely be able to confirm that your expenses are reasonable for the area or that your rents are at market rates.

Plus, since 2013, the average annual rent growth and appreciation have been 8% and 10% respectively.In further discussions with this couple, they expressed their desire for both strong rental income and the tax benefits of investment real estate—advantages that are only available with properties in our target market segment.Additionally, their desired retirement home features and the characteristics of a good rental property were completely misaligned.

Here’s our OPINION for the Metro Detroit market (use as a template for your target area!)

I think it's very dependent on the property and market. 

You may qualify based on Market Rents or Lease Agreement.