You have to decide on your criteria and then run a pro forma analysis on each property to determine if it meets your metrics.Once you do that 50 or 100 times, you'll start to see patterns and will know intuitively if a deal might work for you.BP has a great book on investing in rental properties by Brandon Turner.

I do home improvement projects over weekend for the past three years such as carpet to LVP, wooden duck to composite, game room to bedroom including working with city,  screened porch repair, custom closets, mudroom and some minor projects.

Want to combine the results of 10 different medical studies and look for patterns?

Our target customer is/was families visiting national parks because that's who we are and we know how to kill it with that crowd.

Tenants are tenants customers are customers.

If you want to do something cheaper and less REI customized you can just do Godaddy, Wix or equivalent.  

If he worried customer service would suffer which means your ratings will suffer as well.

I am a contractor , I pull permits for my protection and the customers .  

Both were customers, ran small business, and held money with the bank.

Jason's comment is spot on, IMHO she should find a very good insurance broker, they're allegiance is to the customer.