The key is get them to stop scrolling, read your ad and get interested, and then have a “call to action”.

In low vacancy markets people are going through a lot of zillow, scrolling and reaching out with low barrier to entry enquiries from different platforms.

Its take a long scroll down to get to the stuff that makes the unit appealing....the stuff that makes the "sale".

There are two things I use as a basic foundation for ordinary wear-and-tear:HUD GUIDE (scroll down to the last couple pages)Inter-NACHI Life ExpectancyKeep these handy as a reference, but they are not written in stone.My policy is this: do I have before/after documentation and am I willing/able to defend the charge in front of a judge?

What got me into Real Estate honestly I was just scrolling through tik tok and passed this video about Real Estate ! 

Scroll to the bottom of the page and you will see that her site is powered by Carrot. 

Scroll up and down the block.

I would move that earlier. just like a house listing, most people aren't going to scroll through that many photos initially as they decide to book your place.

I gave an overview of the various designations (scroll down to my comment on that post)."

I'm testing out one through Innago and I can see how a tenant could easily just scroll though and click...click...click without really reading.