Using Facebook Ads to find Motivated Sellers

[Rashawn Stevens]

Hello BP, 

I have been doing some research trying to find cheaper ways to market and better ways to find motivated sellers. I have come across facebook ads frequently, but many people are saying that they have mixed results with them. Has anyone used Facebook ads for finding motivated sellers and had success with it? Is there any one teaching any course for FB marketing for Real estate investing? All feedback is appreciated. Thanks 

[Chris Tracy]

@Rashawn Stevens- Do you have a website?  If you really want to be a ninja and you commit to Facebook ads as a strategy, try this:

Step 1- Create an epic blog post that addresses the pain points of a motivated seller (if you don't thoroughly know then research is step 1) and don't ask for anything like everybody else does.  (Yes you ideally want their contact info... just not yet.)  Invest time at this stage and actually create solid content because this will be your foundation for the future.

Step 2- Set up the Facebook retargeting pixel on your website (assuming you have one).  I'm sure there's a tutorial on this somewhere.  

Step 3- Drive traffic on Facebook to the blog post.  The goal here is brand awareness, getting people over to your website and ultimately creating goodwill with someone that has fallen on hard times.

Step 4- You now have an audience at your disposal in Facebook from everyone that read your blog post and have positioned yourself in the mind of the seller that you are not a greedy savage like the 10 other investors that called them and sent them junk mail today.

Step 5- Continue the dance... Do another ad that goes out to this new audience you just created and that think you're awesome.  Typically something low risk, so the seller can dip their toe in the water like email opt-in, invite to a webinar or no strings attached phone call, etc.

This process is called Facebook Retargeting.  Again, I'm sure there's a 100 YouTube videos on this as retargeting has been hot for a few years now.

Good luck and keep us all posted on how it works out for you!