If for any reason, the Prospective Tenant(s) fail to complete all move-in requirements by the above listed date, the Landlord will return the property to public offering and the entire binder sum will be forfeited to the Landlord for expenses including, but not limited to, lost rent, holding costs, advertising costs, and marketing costs.

I don't advertise units until they are vacant and 90% prepped.

The rent to price ratio's look really good for Texas (as well as compared to national levels) and my models cashflow at 20% down if the rate is at 5% or lower, really at the current rates its more breakeven but there Refi potential over the coming years and there is appreciation upside in my opinion with the new Tom Thumb, HEB, and Target breaking ground this year making Forney a more classic style suburb.

Before you advertise anything and if you are serious about what your doing, I would talk to a landlord tenant lawyer in your area. 

Assuming you narrow it down to 2-3 areas I would then speak to several property management companies and/or investors to develop you 1-2 target markets.

Most of the software I have seen looks solely targeted on the short term rental space. 

For example questions I like to ask are: What are the current rents, target rents and who did the market study to show you can get those rents?

This page also has all you need to know about the BRRRR method.Hopefully these resources help you set goals and clear targets as you learn more.All the best!

Look at where you are advertising. 

Do I need advertising?