If the keyword intent is solid, the ad is well-crafted, the landing page is optimized, and the acquisition process is smooth, then the rest is just statistics.The main takeaway here is that you need to measure contract closures per keyword.

They typically can do higher LTV's and are more lenient with variable conditions as long as the deal is solid. 

I don't have any of their financials yet but expect that they ran solidly for years with a knock from covid.

This will depend greatly upon your market, in my area $200/month/unit is considered solid cash flow.

This is happening even in solid parts. 

If you want something more affordable but still solid areas I would consider - Upper NE Philly, Roxborough/manayunk, and West and part of East mount airy. 

Hey Brian,First off, congrats on building that equity over the past five years...that's a solid accomplishment.

It sounds like you’re setting up a solid foundation for your investment journey.

I’m an OOS investor and I’m sending my realtor over to inspect these properties to see if either one would be a solid addition to my portfolio.

You've got some solid advice about DTI.