Pretty certain those investors saw some viral videos and thought it was easy.

The AirBnB thread was very interesting and after the OP contacted a local reporter about it, the story went viral and ended up on the DrudgeReport and various national news channels.

All the best  Viral video of kids' Market Street encounter highlights San Francisco's drug problem - Bing video

For example, in my current role, if some rando emails me from a gmail account asking to buy one of our $500 MM portfolio companies and it isn't T.Boon.Pickens@gmail, I'm most likely going to insta-delete it (even if it is T.Boon.Pickens@gmail, I'd probably just assume it's viral ha).

@Viral Patel You might want to type the name of this guy + "scam" into Google.

We a had a couple viral youtube videos one by Casey Neistat that really opened up a world of craziness for the next 16 months.

This is definitely a good market to get into.. even saw some people going viral on TikTok showing their rental profits from STR.

It's superheating the market, apparently adding a 300k premium to a lot of houses - and a lot of folks are getting pisseded.A Vancouver local tweeted #DontHave1Million and it went viral.

A few weeks before I Bonds went semi-viral on social media, I asked my fellow former Marine buddy, who had become a financial advisor, what he thought of I Bonds.

The ideal situation is for it to go viral in the area you are targeting.