Aa they say it takes all kinds.I had a cabin in downtown Gatlinburg once - it burned to the ground in 2017 - that was supposedly haunted. 

So either you or someone on your team will need to have some ground-up development experience in multifamily.

Places you have lived (competitive knowledge advantage), places your friends/family live (boots on the ground), and then see if any of those are burgeoning markets or near one.

Here are the ground rules for this contractor.1.

I'm debating on growing my own business from the ground up or potentially starting a franchise.   

I can barely get firms to look at columbus with 10x years of experience thats mostly for ground up. the average house cost is still less than 100k which means you have a lot of houses to tear down still to create a housing shortage. the economics don't make it favorable for any type of investing but turn key or maybe ground up in the urban core which works in any city. but compare any of these cities, I'll take Indianapolis, Chicago, Minneapolis, and columbus and Milwaukee and pass on the rest. 

(probably not-they've got the 'high-ground')But like my dad used to say: "Ya don't know how far a frog will jump, 'till ya pock it!"

At this time my daughter was given 6 months to live she passed away Sept 6 and I broke ground Dec 26 on her BDAY , this is the reason I want to sell I can't do it anymore, I was approved for a 3rd wing and 15 more beds but I'll let the new owner add them.

You really really have to have boots on the ground that are familiar with the area and that tenant pool.

First small multis and then ground up single family homes.