Even if newer buildings can't price rents as low as yours, they might offer amenities or modern designs that attract potential tenants.Local Economic Factors: Consider local employment rates, major employers relocating, or any changes in the local economy that might impact rental demand.2.

I am not sure where these suburbs are in relation to downtown and/or tourist attractions.

Poor condition of the property will also determine what kind of people it attracts. 

Partnering with MH Property Solutions provided valuable local insights, making this an attractive and strategic investment for Partner Driven.

But until then they can create nice power point presentations and spreadsheets for their funders, convincing them that purchasing a million dollar home in an economy where average income is %59K and median equates to $53K is a wise way to secure their assets  and earn attractive income on it. 

For most parcels this means removing trash, bush-hogging, tilling and planting a food plot to attract wildlife, posting no-trespassing signs, etc.  

You might also be able to employ a short term rental strategy to increase cashflow-- sporting events, conferences, homecomings, graduation, etc. always attract people to the area.Ask around and try to find people who are investing in Amherst/Northampton and connect with agents in the area to see what's working.

You can use Viator or GetYourGuide affiliate programs to offer guests local attractions, such as tours, excursions, theatre tickets, etc. in your location.

I try hard to market it and adjust prices to attract bookings.

From a business perspective only the choice would be stay right where you are.But you are at a time where a vacation rental you can use yourself is attractive.