Location: Midwest, mid-size town with a number big and small companies, hospital, heavy summer tourism.

., last month's rent free)), and someone starts an application at the old advertised higher rental rate + concession but then completes the application after the change (lower rate and no concession), is there a rule for which you must honor? 

I am working with investors in the area and assist with professional tenant placement services: marketing, advertising, showings, tenant screening, income verification, move-in inspection, and tenant coordination, I cover it all. 

Regardless, you will likely be adjusting the expense base to reflect the tax reassessment (which you can obtain from the local county), insurance (from your insurance broker quote), property management fee, and usual repair/maintenance expenses/admin/advertising/contract services/utilities.

So we have an efficiency of 5-to-1 ($5 rev for every $1 advertising/mktg).

I guess turnkey isn’t always fully turnkey as advertised.  

For the shoe store that would include things like your utilities, rent on your store, the salaries you pay your employees, bookkeeping, advertising, insurance, and probably lots of other stuff.

C: Savvy sellers will figure out that it benefits them to offer comp to buyers agents (their property will have a better chance of selling for more this way, and less chance of falling out of contract due to the buyer flaking on them), and their willingness to pay a buyer's agent a certain amount will be communicated in some way to the public (on brokerages websites along with the listing info, in private "broker's notes", in the showing scheduling app along with the text confirming the showing, inside the listing itself on brochures or feature cards, in advertising, etc.).

I don't get paid by Turbotenant, but I should start charging them an advertising fee haha!

Hey @Jonathan Leung - happy to have a barter convo with you about this as I'm currently interviewing different marketing agencies for my own advertising strategies.