If his asking price is a cap rate of 3% but you want 6%, crunch the numbers and offer that.I would also warn that it can be enticing to adjust the numbers just to acquire more doors.

@Nathan Rouwhorst, i do not offer it at any of my other rentals, only 3 of my 4 student rentals, and that is to attract the students in an area that has become tough to get student renters. i do not believe that offering free wifi will change the " class" of renters you would attract, i think it's more of an enticement for someone to want to rent from you rather then the other Landlord that does not offer it.

Jacksonville is also an enticing area thy is experiencing significant growth 

The idea of paying off your mortgage was enticing and celebrated.

Also what's enticing is that I can have the option to finance repairs into the loan itself.

We use gift cards to entice current tenants to clean up the property and allow us to show the property on short notice.

The local market does not entice me and we have poor job growth and negative population growth with a failing local government bent on spending and raising taxes.

As we are new to private funding, we were trying to figure out the structuring of the deal in order to entice the our investors, but maintain the majority of ownership.

They also aren't very aware of the sale process and how it works, and thus a "no real estate commission" "cash fast" "quick close" sound enticing.

I would point out the extra $$$ he would make with the longer term and see if you can entice him with that.