I have experience with both...SEO (search engine optimization) and PPC...Driving new and relevant traffic to your landing page or website is what Adwords does best---it works masterfully if your ad draws attention.Converting this PPC lead into a paying client is something altogether different---your website needs to be leakproof (lead leakproof that is) to get the greatest ROI from Adwords...I give you an example of conversion/ROI on an active campaign I am running for bad credit mortgages that I spent $750 on in April: Click Through Ratio: 1-15% depending on keyword (I don't pay top dollar for my keywords and as a result, CTR is lower then it could be).

A call to action advertising campaign is attempting to make a sale immediately.So now the question is, what type of advertising are you attempting to do?

@Justin BergenSuccessful wholesalers have a systematic marketing campaign that keeps their phone ringing.

I don't know if that's enough to keep a long term campaign going relatively passively without burnout.My affiliate network owner has also set his global redirect as one of my landing pages and we are splitting the money...this is nice because it costs $0 and throws off anywhere from nothing to $3000 per day (I get half).

Hi Everyone,I'm a total newbie and just sent out my first 1,000 YL campaign.

In any case, I decided to pass.I decided to start a yellow letter campaign instead of using the MLS.

The amount of calls a postcard campaign would bring me seems like it could be manageable considering the amount of attention I give my day job.

I haven't rolled anything out yet, but am excited to launch a new campaign and it won't have anything on it unless I have to.I'll let you all know what I find out.Cheers,Mark

This is very helpful information when you want to do a marketing campaign.

I have been using yellow letters to market to absentee owners and I want to expand my direct mail marketing campaign to owners who have been missing payments and have received a Notice of Default as I believe there is more motivation to sell.I have been using traditional yellow letter message, "Hi I am Robert and I want to buy your house quickly for cash".