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Updated over 9 years ago on . Most recent reply
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Postcards for first hit of target area?
After combing through a number of different posts on marketing strategies, I have come to some sort of a conclusion: yellow letters have a relative high response rate with high probability of unmotivated sellers, and postcards lead to low response rate with more motivated sellers.
This being the case, I have decided that I would like to go the postcard route. I choose this because I am working a full time job where I wouldn't be able to handle the number of calls yellow letters would create (theoretically). The amount of calls a postcard campaign would bring me seems like it could be manageable considering the amount of attention I give my day job. Therefore, my only question is if this is an effective first step in a marketing campaign? I suppose another question is what is the best way to start a marketing campaign while you work a full time job and can't easily drop anything to pick up your phone when someone calls?
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Thanks @Franddy Aguasvivas @Brian L. for responding. It seems like Google Voice is the way to go, and if I can't answer the call, it isn't the end of the world. Variance and consistency will be key to find out which marketing strategy works, which I guess answers my original question about starting off your target area with postcards opposed to some other type of mailer. I understand there isn't any silver bullet, but I just want to set myself up with the systems to mitigate the challenges I think I'll face.