When new units can be added at a price competitive with existing units, there will be a market that justifies adding new units.  

I suspect she doesn't want the competition, or wants me to keep working under her.

In my opinion, the best place to start is the place where you can create a competitive advantage...having boots on the ground is absolutely imperative!   

Unless you make it your job to create a great website, you will always be behind your competition.

Yeah just spoke to my lawyer and he suggested a F*** off letter but the tenants are coming around knowing it was their fault but out of not having to deal with it they may settle with 3 months of free rent (~$7k worth) to sign off on a global agreement with my attorney. 

You can also go to sites like apartment.com or turbotenant and pretend you are looking for a home in your area to see what the competition is charging5.

Given Austin's competitive market, ensure your savings align with down payment requirements and closing costs for multifamily properties.

STR are very competitive today and investing in a well-designed home is key to your success.

They often offer competitive pricing and have a wide selection.- Online retailers: Amazon and Wayfair are good for smaller items like hardware, as you've mentioned.

It's a reality that amplifies the importance of conservative underwriting.In the last few years, the market became so competitive that many investors resorted to aggressive underwriting to justify their deals.