I encourage your friend to forward the unredacted prom note to the SEC via this link https://www.sec.gov/tcr Click on Submit a Tip.

I agree that pricing a rental too high is a classic mistake than can make it sit, but don't you think encouraging landlords to rent quick will make them compromise on the vetting of the tenants?

They’re requesting what feels like an unreasonable amount of information, and the demands keep escalating.So far, they’ve asked for:A video tour of my home officeCredit checks on me and my partnerCopies of the deeds for every property we ownA copy of my partner’s home lease and utility billsBusiness phone billsA signed letter from the bank verifying our accountsBank statementsHonestly, it feels more like qualifying for a loan than trying to become a customer.

As you all know, Pricelabs has customization that can be set with base rates based on seasonality. 

Custom building a home is a slow and painful process.  

I would strongly encourage you to buy properties that cash flow or break even.

I think making it more generic and less custom is the safer bet.

- The tenant may be granted permission to customize the property such as painting the property to their liking or upgrading flooring or customizing bathrooms which can create more feelings of a sense of ownership in taking care of the property.- The rents are usually $100-$200 higher than the average rental amount which can create a higher monthly cashflow.- Tenant takes care of most of the fixes and repairs for the property, except for large ticket items that should have been taken care of before the tenant occupied the property.

I've heard nothing but complaints from customers AND their franchise agents reegarding the quality of their 800-number service center. 

I would encourage you to read this beginners guide from BiggerPockets, it's a good bit of information so pick and choose what you want to read or read it all.