Learn SEO, Understand it.

Pick something unique if you want internet searchiness (SEO)

I've been using it to help with SEO and Google Analytics buy developing custom pages and the like. 

If I could fly back to the past, I would tell myself to do SEO sooner.Thats really it.Unlike a lot of people I did it the right way.Instead of winging it and following the crowed, I did my research first.I asked myself "what do I need to become a God".Then I asked myself what does everyone here seems to be missing.The answers are the same.Highly motivated seller leads.So I asked the next question.. how do I get them.What is the BEST way to get them.Well FB ads suck.

Emails historically have some of the lowest conversion, but it's practically free compared to other marketing channels like direct mail, SEO, social ads, etc.It can be powerful in tandem with those other channels i just listed. 

SEO-type activity and/or inbound marketing techniques really work better for businesses where you can sell something online easily IMO.

That's my suggestion at least... focus on SEO marketing and screw going USPTO until you have $10M in sales like HV...

This is the route I would go when moving over to WP.org.As far as switching server and hosts, that doesn't much matter in this case as long as all the content on your site stays the same (or are set up as a 301 redirect https://moz.com/learn/seo/redirection).  

@Neal Patel (your name is very similar to the SEO guy I follow...

Just a one off, I use to have a marketing team and SEO/PPC at my fingertips, but for this property I don't