The potential is tremendous and the risk is relatively low, but few seem to latch on the work to get them setup.Cheers!

Seacoast NH, for example, has some great potential with short-term rental markets (Airbnb, VRBO), especially in towns like Portsmouth or Hampton, but the regulations can be a bit tricky.

If I had an MTR at hit 90% I would potentially raise depending on the market but likely keep as is. 

They will tell you the potential.  

Quote from @Timothy Newsome: Hello, looking to potentially use a hard money lender in NJ.

Do certain properties need upgrades in order to maximize rent potential?

I completed an internship in commercial real estate, and I also attended a couple of local REIA meetings/networking events before moving to Northern VA.I was able to narrow down potential strategies, and I figured both BRRR as well as wholesaling don't seem to be the best strategies for me.

Since you recently purchased, yours was reassessed at todays values and theirs are still working off assessments from years ago (possibly) and the people you bought from likely had an old assessment as well.

My goals are small multifamily to financial freedom with potential to scale to large multifamily for great success.

The deals are really so sparse that you can sit and wait and wait and wait for the right deal in a specific neighborhood or you can look at all potential deals across the Metroplex and beyond.