We’re off market right now but will be going back on next month.

Look at their marketing strategy.

I know that interest rate is WELL below market.

The 1031 exchange rule to defer your tax is two part 1) reinvest all your proceeds and 2) purchase a property (or properties / DSTs/TICs) with an equal or greater market value.  

As someone else mentioned, insurance here is generally less costly than in Florida and other beach markets. 

I'm planning on buying a LTR at the moment, likely small multifamily. markets are hard too.

Experienced managers can help evaluate potential investments by providing insights on rental demand, market rents, tenant preferences, and location-specific factors that affect leasing success.For example, rental properties need to be close to conveniences like major roads, shopping, and schools.

I chose to invest in 1272 Lakins Rd, Etna, due to its potential in a growing market.

If an investor has the time, knowledge, capital and experience to be an active property investor then there are a number of strategies , that, depending on the economic market can be used to accelerate wealth building.  

Quote from @Allende Hernandez: I guess it all comes down to market and pool of tenants.I disagree.