I hear FB ads are the way to go for just like $3 a day that lead to a simple poor SEO lead capture site.All tips are appreciated.

It basically serves as a website + a lead magnet where instead of people just going to your site and perusing around, you are able to capture their information by guiding them through the sales process of your business.You can build different pages for all of your open houses, or if you can create a page for giveaways/ raffles etc. and then promote them with Facebook Ads.

There are people out that who love the chase and capture, meaning there are those who love looking and acquiring the deals. 

Equity Capture when you purchased the property5.

Also, as far as I know, they'll only approve a system that is able to capture/generate up to 125% of the property's average usage.

A loss is a perk of real estate, always capture that as you can carry a passive loss indefinitely.

Additionally, Rent to Retirement is the only Turn Key company I've found that also offers New Construction opportunities where you have the ability to get in on the ground floor and take advantage of a potential equity capture prior to the property being built and rented.

Did I capture that reasonable?

I'd say the unicorn capture would definitely be the responsibility of the seller.

The ROI is hard to capture back or quantify on a lot of these things if tenants are paying for utilities but if you can get better tenant pool, higher rents and less turnover that is worth something.