It effectively halves my costs to get this direct mailing campaign ball rolling.

I have done direct mail campaigns, and signs.

BiggerPockets Marketers,I am conducting a direct mail campaign to targets over the course of six months for each target.

Send out 3D mail campaigns to expired listings.

Google PPC will also provide you with keywords to choose from that fit the criteria when setting up a campaign. 

Hey BP I am happy to say that me and my partner have finally taken he leap and started two campaigns.Our first campaign was literally driving for dollars however In a sense we only marketed to people in a very specific neighborhood.

The net was about 8K per wholesale and it didn't take a marketing campaign or a lot of time. 

That would be a huge and expensive campaign.

I am sure the attorneys are hiring their copy writers right now for their soon to be plastered on the air-waves "Do you think you've been exposed to lead based paint" marketing campaigns.

(BTW, our model always includes starting legal.)We do have a process that includes a phone campaign, mail campaign, door knock service, before we initiate legal action (which is by day 16 of ownership) in order to encourage dialogue.