Start doing postcards and yellow letters as soon as possible.Summary - I am speaking from experience.

If someone has died and you send them a yellow letter obviously you are not going to be receiving a response from them.... are you simply hoping that a relative has inherited the property? 

Yellow bandit signs? 

I don't have cause for great concern as yet since as a practice I live in Jeff Cooper's Condition Yellow.

Here are the average response rates we have seen based on our customer feedback as well as our own mailings throughout the years: Yellow Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)Typed Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)Postcards- average response rate of .5%, mostly quality calls.Zip Letters- average response rate of 2%, mostly quality calls.

The door isn’t painted yet on the yellow house but it will be painted black.

I knew that Arlington would be a lot more competitive but expected better results than that.I usually alternate between sending a yellow letter and than a professional letter with both costing me the same at around $0.70 per letter.

Tomorrow I begin my first yellow letter campaign based on the information that I was able to obtain.

I also like yellow houses, but the color is a little dated. 

I'll then market to them using either yellow letters or just a personal handwritten letter.