I get the argument that you built the framework for customers to build from, but Wordpress itself is also a framework that customers can build from, you've just built on top of Wordpress to make it more 'investor friendly' which is of some value - I guess I'm trying to determine the value-proposition of the framework compared to someone who pays a designer a one-time fee to build them a similar end-product of a fully built-out IC site.

You can build it yourself if you are tech savvy using Wordpress or Wix, for example.

If you spend some time doing some keyword research for each article and along with that use a plugin like Wordpress SEO to help you'll be doing good.  

@Taylor Dove I use Wordpress which is pretty slick and I think easy to use.

Install WordPress, change the admin account name, then find a theme you like and put in your pictures and verbiage.

If you're looking to make your own website in addition to airbnb I really like wordpress.

Strongest recommendation is to use a Wordpress system.

Don't ask me why but that is the way it works.I recommend WordPress all the way.

I would check out LeadPropeller, that is what I did when I decided to set up a website and start driving traffic to it, you can easily customize it so it doesn't look like every other investor website out there, I also use them for PPC and we kill it, building your own website on wordpress is not that easy, especially to build it so it's optimized for SEO.

:(Without website traffic, a solid lead generation feature, massive value, and relevant information addressing your target markets problems, your website isn't really working for you.Here are some basic things I recommend you keep in mind when putting your website together you're real estate site, so that it can be optimized properly and the search engines can love your site:(Assuming you're using the Wordpress platform)1.