This just covers the basics: how many people, do they have pets, what is their timeline for moving?

Definitely will talk to people in my office.

People have been dropped by insurance companies in wildfire areas and had to scramble to try to find insurance - some using California Fair Plan. 

There is also podcastguests.com as well as several facebook groups where you can find people to get on other podcasts. 

And the split is whatever you decide on. 50/50 is what a lot of people usually do.

I have yet to have a guest ask for a refill or mention the quality (I tried to pick a nice-looking, not-too-expensive brand).Be careful with the scents -- I had a run of people pulling out and hiding the scents and one or two people complained that they were scent-sensitive in private notes. 

Quote from @Jesse Yoder: What insurance works with people doing BRRRRs? 

@Kyle Carter People hit on the obvious, hype and excitement of a large name company like apple moving to an area. 

Go to local meetups, search these forums for people that have mentioned that they do private lending and attend other RE events.

I am looking forward to meeting people from different aspects of the Real Estate Investing world.