Does anyone have a "program" or formula to use to establish a reasonable list price based on current income and expenses.

It's basically built on top of WordPress core and they made it simple and easy to navigate.Where in wordpress, you have to get some plugins (some are also monthly paid) to achieve the same kind of functionality.SEO is not just about having a good hosting/platform and features, it's about utilizing the features in a way so your brand has visibility and people that come into your website gets proper value of their time spent.Here's a table comparison for you that I wrote earlierNow whether you have a carrot or a wordpress site, for SEO, you will need:- Website Credibility (Personalisation)- On Page SEO (Keywords, Titles, Meta Tags, Description, Image ALT Tags & Optimization etc)- Social Media Presence (Regular Posts/Videos and Engaging with your audience)- Monthly Content Publishing (Regular Blogs & Location Pages)- Monthly OFF Page SEO (Citations, Backlinks)Now if you consider the cost, end of the day it's quite same for both the platforms.But if you are starting fresh, I see no point of having their 180$ plan, you can continue with 89$/month plan from carrot and assign someone in your team to put regular blog posts and update the location pages.Or if you want to use WordPress and get someone setup the website and do regular content updates for you, then It can take 3-6 months to start seeing visible growth in organic traffic if all the things mentioned above are taken care of.

A miscalculation can eat up your profits fast.Speed is Key – The longer you hold the property, the more you pay in interest, taxes, and utilities.

My son currently lives in the townhouse b/c he is going to school and works in the area.Since he is young and starting out in life, I would like for him to only cover the basic costs (taxes, HOA, utilities) just enough for me to break even (I believe that will put him slightly little lower than market rent rates). 

Also, you'll want to look at value add opportunities with utility optimization, either a reno project to pass utilities on to tenants or some kind of billing system.

We utilize Buildium which seems to pretty organized and easy for our tenants pay their rent through. 

Companies choosing new locations look for these key factors:Metro population over 1 Million: Companies require access to a large, skilled workforce and established infrastructure.Low Crime Rates: High crime deters both businesses and residents.Low Operating Costs: Companies prefer locations with lower taxes and fewer regulations to maintain competitiveness.Low Risk of Natural Disasters: Companies avoid areas prone to natural disasters that can disrupt operations.

I net about 3.5-5k a month(depending on airbnb) after all expenses including my primary residence and utilities there.I have built up a good amount of equity in the houses due to the renos I've done mostly myself and also from buying low during covid.

Many investors that I have worked with utilize quitclaim deeds or other ways to transfer ownership after the fact, but like David said you need to make sure it will not jeopardize any financing, etc.

Biggest lesson here for everyone is NOT to include utilities EVER!!!!!