The real issue is that there has been a general trend in recent years of the older generation of millennials moving out of the urban centers.

Totally agree with @James Carlson here - Millennials and more travelers, in general, are choosing Airbnb as an alternative.

As a result of the top universities, thriving startup scene, and recent surge in the millennial population Philadelphia is a city on the rise. 

Mobile is ranked 7th in the U.S. for least stressful city, and 25th as the best city in the U.S. for Millennials to live.Employment Information -- The top providing employers of Mobile are The University of South Alabama, Infirmary Health Systems, and Austal, who combined provide over 14,000 jobs.- The Mobile Aeroplex brings in another big economic industry which is Aviation.

From our market analysis, we have found mid-high end millennial markets are willing to pay an extra 10-15 percent on rent if the unit is move-in ready smart device enabled.

#millennial

Our very own Avery Carl, superstar millennial real estate agent!"

Today that is 45% of millennials think it is important or very important to live here.

Being a fairly green millennial myself and if the rent is pretty comparable to the neighboring properties (Southern California pricing), I'm pretty sure that I would pick a green building that had free electricity with all else being equal, but maybe I'm a weird millennial.

Multifamily buildings see more tours when residents are given the option to rent short-term. 78 percent of millennials want the ability to rent their unit on Airbnb, and offering this amenity is a great way to attract renters.