it's like comparing Huwei(J kim)  to Apple (J.

Apples and oranges. 

On the site one can do a real apples to apples comparison in terms of economic vitality. 

I wonder if some form of infomercial webinar would work here as a lead magnet. 

This, in effect, would weed out the bad apples and the ones who don't have the experience and knowledge to understand how to make offers, seal up a deal and close.

GOod you asked.A name that means nothing is brandable.Nike, Levis, Apple, Carrot..But monkey breath, apple means something.

So like anything, the bad apples drag down the good ones.To answer the original question - tell the truth.

As you already know, Scottsdale is a magnet for people coming to major sports events, including the Phoenix Open and Major League Baseball Spring Training, car lovers coming to Barrett Jackson (and other auctions happening this week) and people coming from Canada and across the U.S. to escape the cold.While there is likely to be some form of local governmental policy change, that shouldn’t scare you away.

AS LONG as you satisfy 2 criteria: You need to target the right audienceyou need to have enough budget $$.Remember, do a google search for Nike, or apple, or samsung, or tesla, or Monkeybutt.Everybody that is anybody is doing PPC!

It is an apples to apples measure to compare different types of investments.