Treat the customer with respect, provide safe and desirable products,   purchased at the right price and condition, provide quality management  and anyone can be successful no matter what the product or market.  

It is the only venue I know of that does not use hype or hard sell tactics to get customers.  

Here is what I proposed:Setup fees : Administration Setup:One Time Fee: $400Guidebook: Using professional photos give the guests a professional tour of the house and how the home works (Wifi passwords // How to use grill // How to use propane fireplace // Hot tub instructions // Sauna instructions //Check in and check out instructions //where extras may be storedOTA (Online Travel Agency) setups: taking professional photos and actively updating your listing on popular platforms;PMS (Property Management System) Setup Smart Pricing Set upWebsite integrationOther (furniture arrangement / design / décor shopping and set up) $50 per hour· Placement fees · Marketing Cost: Variable depending on needs/wants for marketingFacebook AdsGoogle Ads Cleaners: Set up procedures/take pics of expectations· Management fee—30%Guest communicationCleaner communicationSetting Rental rateDealing with small maintenance issuesBooking CoordinationSmart Lock integrationKeeping supplies stocked (TP, paper towel, all cleaning products, coffee, filters, creamer, sugars, teas,)(Receipts would be submitted on a monthly basis for either reimbursement or book keeping purposes)Encouraging guests to leave good reviews by periodically checking in, providing a review template, and ensuring guests receive the amenities they are looking forContinued marketingMajor Maintenance fees—OwnerCleaning and laundry services fees: Cleaning fee to the guest depending on how cleaner wants to charge

I'd encourage you both to look at it as if a friend asked you for advice.

This company is doing it all for the customer.

Just doing a 12-24 month, interest-only payment that would actually encourage you to refinance or sell within that time period?

I would encourage you to seek counsel, New Western has a reputation for this type of behavior and a track record of pushing misrepresented deals to novice buyers. 

Some of these include:1) Your product/value proposition2) Marketing/Management/Customer Success3) Systems, Automations, Efficiency4) LocationTo me, #1 has the biggest weight on the success. 

Once a list of email contacts of interested people is formed, the marketer will want to email monthly newsletters or the like and or intermittent “offers” to convert the interested parties into customers or clients or sources. 

For instance, a customer might be doing a ground-up spec build and we might say "Lesser of 80% of cost or 70% of ARV".