In Washington, where I was previously licensed, I had easy access to phone numbers for expired listings right on the MLS, making it straightforward to cold-call expireds.

This might seem obvious, but as I’ve shown in my previous examples, some people end up bidding on keywords that are completely off-target.

OP looking at your previous posts you do wholesaling?  

I think that you can answer this yourself by now.To add "insult to injury," as mentioned in the previous landing page analysis, the actual lead form is placed below the “fold,” which further hurts the conversion rate.I don’t know this advertiser personally, but I would be highly skeptical of their results.

The location is prime—adjacent to a college that has experienced 37% population growth over the past five years.

If go buy a property for STR, can I then unlock all the PALs from previous years for my LTRs? 

@Theresa Harris, that's a good point that tenants might not have had to pay their previous landlord for last months' rent.

Often overlooked is the premium for storage space in the city.

If you search here for Do Hard Money, their previous name, you'll get a thousand hits.The consensus reads mostly negative to mixed at best.

Consider how it will be used and if the floor can function as storage, rec room, family room, extra sleeping space, etc.From what you've shared, my concern would be the "hills" that may cause a tripping issue.