These people need hope and optimism.

I have experience with both...SEO (search engine optimization) and PPC...Driving new and relevant traffic to your landing page or website is what Adwords does best---it works masterfully if your ad draws attention.Converting this PPC lead into a paying client is something altogether different---your website needs to be leakproof (lead leakproof that is) to get the greatest ROI from Adwords...I give you an example of conversion/ROI on an active campaign I am running for bad credit mortgages that I spent $750 on in April: Click Through Ratio: 1-15% depending on keyword (I don't pay top dollar for my keywords and as a result, CTR is lower then it could be).

Another is to never go over:ARV * 70% minus repairs, closing, holding, selling costs.There is no exact formula but you will get very, very close to optimal if you do your homework and identify all the possible costs plus contingencies.John Corey

Try to keep the debt to 40% or less if you want to optimize the your score.

This house has been sporadically rented, usually by less than optimal tenants who have continually damaged the property.

Mike's numbers are optimized for Mike in a specific market with a specific tenant mix.

I have them translated into every modern language with offers queued up, but haven't had the time to test and optimize them yet...this part does take time, effort, and focus.

I am close to retirement so cash flow is a serious consideration.And like you with appreciation, I feel I can evaluate the factors involved in the type of investments I make to get optimal income with good protection against the economy.

The intention here is not to create a discussion about the quality of the lists and the type of copy, I realize both these require further optimization to generate motivated leads.

Advertise your optimal rent and see what kind of applicants you get?