I was sent an offering memo by a broker selling a multi-family building in an area no reasonable person would even consider affordable housing material yet the marketing materials made a point of emphasis to detail how the property would satisfy the need for affordable housing.

Instead of following trends, tailor your space to the lifestyle of your target market.

The market shifts, and properties take longer to rent or sell?

Note at “standard” MLS market rent to price ratio, the property tax alone is ~20%.

Purchase price: $35,000 Cash invested: $38,000 Another flip ready in the market. https://www.zillow.com/homedetails/4467-Sims-St-Columbus-GA-31907/76572533_zpid/

Does anyone from you know how can we market a SFR available for lease for retirement homes?

Unless you are sourcing properties yourself off-market, REI became much more challenging in 2023, and downright brutal since the start of 2024 here.   

You could put most of your funds in the stock market and access them when needed for a HML.

It’s not a crystal ball and it’s not going to catch major shifts in the market.

So they used the actual rented data of these companies to compare what rentals should go for in your market.