Do you go for the cheapest or the best quality?

I am looking for advice on how to maximize exposure and bring in quality renters for my commercial space.

Is it a fully rehabbed property with high quality tenants paying top dollar, or is it a run down apartment with below average rents that you collect rent on and put as little cash into it as you can.

Leads are high quality so your salesperson doesnt have to spend a lot of time sifting through tire kickers.

You need to search for properties near your subject property deal that look like and have the same size as your end result aka a comp aka a comparable.Any quality agent can run your comparable market analysis (CMA), and over time, with practice, you can run your own comps. 

However, don't prioritize return of capital over return ON capital.Focusing on strong rental areas, high quality tenants, solid property upkeep and long term gains will keep you alive in this business longer. 

And I put all quality materials and high end finishes throughout.

Curb appeal, neighborhood, etc.If you have a quality agent, they should point out potential problems like flooding, cracked foundations or walls, the neighbor's dead lawn, etc.

.- Owner Portal and client tools- Potentially more, will be having a call to see software limitations.The idea is to free PM's and self managers to focus on growth and field quality. 

Now that I have a few quality close-up pictures, I will contact them again electronically.