Understanding REI, the velocity of money, leverage, and frequency of trade in a given area is one of the best ways to scale, grow, build cash flow, and create the ability to enter in those quality markets at scale as well.For example, if you had $30k and can only add another 20K to 30K at best per year for start-up capital, it would would take those 3 to 5 years to be able to possibly break into quality areas.

@Zachary Robertson - As for frequency of sending direct mail, it all depends on your marketing plan.

The property will dictate your check-in frequency.

Since you are not converting any, the economics part of the equation is moot (at least until you either solve the problem, run out of money or stop).The solution is to either increase your frequency of touches and narrow your message or choose a list that isn't so picked over.

Its always a good idea to stay above a three frequency when marketing.  

What is the frequency of the meet up?

I have had luck pursuing expired listings for some of my investors & watching the frequency of price reductions on properties with extended market time.

It is important to understand the frequency of your audiences buy and which message caused them to pull the proverbial trigger. 

Post office will run it through their NCOA system Clean it up i.Sort by last name1.some people won’t have last namesa.remove trusts, corps, llcs, inc, etcb.Use “family of <last name>” Send list to yellow letters What I want to send Frequency Let them do their magic What do I send Small 1st class Postcard i.Needs a call to action1.Urgent Notice2.includes name3.phone number4.owners city5.multicolored – red, green6.back of postcarda.Attention, call to actionii.1st monthiii.include cost of list in budgetiv.will get 6% returned to us undeliverable1.people have moved2.haven’t updated post office3.only get back if 1st class stampa.1st class-treated with priortyb.2-3 days priorityc.will send back to you if bad address4.never use a pitney bowes machinev.we want to get mail back of bad addresses1.try to find owner, PI, skip trace2.find about any liens, taxes, etc for abandons3.a really good resource for prospectsvi.MQ doesn’t remove them from the list…you may want to1.on a tight budget remove them2.if not, you will get new list in 6 mosvii.Takes 5 business days to produce and mail Yellow letter i.Goes out 30 days after 1st pieceii.Looks to be handwritteniii.Red inkiv.Invitation envelopev.Use different phone number than 1st piece1.want consumer to believe 2 different people are marketing to them Larger postcard i.Property Address Noticeii.Phone number in red ink with arrowiii.Final Noticeiv.There is a better way to sell your homev.It is twice size of the small postcardvi.Uses a standard stamp1.won’t get sent back if undeliverable2.will take longer to get to owner3.bigger than a standard envelope Zip letter i.Message same as large postcardii.Has to be torn openiii.Looks like jury duty, govt noticeiv.Very official lookingv.Tear away that they can return on bottomvi.Gives the prospect 4 ways to contact you1.older people like it Professional letter i.Use logoii.Handwritten signature in blueiii.Similar messageiv.Big points in boldv.In a #10 envelope Greeting card i.Put a business card inside itii.Match the month your in1.Christmas, easter, mothers day, 4th july, thxgiving, etc2.all about nurturing

I believe this business is all about marketing so beginning tomorrow I'm going to detail for 30 days the marketing types, quantity, frequency and prospect groups.