I see hard hitters on this site say, "If you can't take a little criticism, you better not be in this business".

You see, I've already reached "critical mass".Of course, when a pitcher throws a fat one right over the plate, I'm going to "take it deep".all cash

Measurement here is critical and finicky.

You do need to be ready and able to assess their ability to manage your business and make a change if needed - that's a critical but different skill than being a landlord - and precisely the point where some business experience comes into play.

jchrisd; I'm going to go through your post and pick out a few points and try to add some constructive criticism.

However, the criticisms are well-developed (albeit sometimes emotional), and backed with research.

Rita,A few very critical things to ask yourself when it comes to outsourced marketing and using any vanity number: - How memorable is it?

Do be aware, however, that a certain critical number of mailings will be required to get results; the normal range for responses rates to direct mail marketing is in the .5% - 5% range.So where does a good mailing list come from?

This technique is definitely one that I would not overlook, and follow up is critical.

At some point the area reaches a critical mass, and success becomes assured.