You have your A class, which would be downtown prime locations where Apple stores are. 

@Lisa V.We disabled the Pro exclusive forum in our iOS app to comply with Apple's terms of service. 

It's actually *harder* to use Apple Pay with my thumbprint than it is swipe my Visa. 

Like a bowl of green apples, or lemons in the kitchen.

So we are probably talking apples and oranges.You did catch my attention on your "clearance rack" comment.

@Adrian S. historically people liked to name the business after themselves and often with a some type of defining word of their industry or product niche:  Heweltt Packard, International Business Machines, Apple Computers, etc. 

Let's not be that bad apple. 

If the pencil necks Apple can put trillion dollar plant in China, you can invest in vacation rentals. 

What makes a self-directed custodian special is the paperwork and staff training to facilitate investments other than publicly traded assets.Just like you setup an IRA with, say, Schwab and then push a button to buy shares of Apple, you can setup an IRA with a specialty self-directed custodian and submit paperwork that says "please purchase this mortgage note on behalf of my IRA".

Not apples to apples here, but Disney almost always gave guests anything they requested, even if it was at a loss to them.