Most investors are sending them so you have the opportunity to create a different looking mail piece that will stand out.  

Have to be different to stand out.

Details and attributes aside, this property has been listed on the market for over a year.

Fraudulent inducement claimA claim for fraudulent or intentional misrepresentation requires a showing of the following elements:(1)There must be a representation.(2)That representation must be false.(3)It must have to do with a past or present fact.(4)That fact must be material.(5)It must be susceptible of knowledge.(6)The representer must know it to be false or, in the alternative, must assert it as of his own knowledge without knowing whether it is true or false.(7)The representer must intend to have the other person induced to act or justified in acting upon it.(8)That person must be so induced to act or so justified in acting.(9)That person’s action must be in reliance upon the representation.(10)That person must suffer damage.(11)That damage must be attributable to the misrepresentation, that is, the statement must be the proximate cause of the injuryNave v.

It always amazes me when I ask other brokers/agents WHO if you could create it would be your ideal client and then list the attributes.

If a common rate in my area is 2.4% for buyers agents I may even offer 2.5-3% just to stand out a little more.

@Tony Zheng - The 3 most important aspects to an effective direct mail campaign are 1) A quality lead list, 2) A quality mailpiece that gets you to stand out. 3) Follow up/Consistency.1) For a quality lead list, you want to spend time finding niche lists (DFD, tax liens, code violations, etc.).  

But I think you're overplaying it's attributes and attempting to minimize the Bay Area's influence.

To stand out, you have to go the extra mile and do more than just send thousands of emails and direct mail pieces to all prospective sellers.Direct mail advertisingDirect mail advertising is one of the most effective forms of advertising.

Focus on creating a unique mailer so you stand out from your competition.