Then I can advertise new flooring at turnover.

Its an online service that covers listing and advertising, rent collection and maintenance dispatch for a monthly subscription fee. 

We did not reduce the rent anymore and the property already rented at the price we advertised.

Long story short, we decided we want to manage it ourselves after they started the “advertising for the property.”

You think the owner should be responsible for paying to defend the management company against those allegations, not the company actually in charge of advertising, screening, and managing the tenants?

(Granted, I realized after I created the verbal agreement on price with texts for proof and the lease that I didn't apply the discount I had advertised online.

Some work that comes to my mind is:1) Managing tenants to get rent paid2) Diagnosing a repair issue and getting the right team to make the fix3) Fielding messages from prospective tenants on advertised rentals4) This list goes on...I've found a company that automates rent collection and income/expense tracking for free, but I'd like to replace my property management portal altogether and feel I'm only half way there (certainly a tenant facing chat bot would close the gap).

Any investments in real estate that are advertised to the point that someone just getting started sees them are scams.

The listing agent then splits the commission with the agent who brings a qualified buyer, and this percentage is advertised on the MLS for each property.

So the lease will be higher than the advertised rent, they will be responsible for minor repairs, they are responsible for obtaining the proper licenses and pay all the taxes for their business operation (If you don't do this, you will regret it one day you see a tax bill that you as the property owner who are responsible for), and they required to have a STR insurance policy.