I know some people who swear by postcards and yellow letters to generate leads, but I do know a few who prefer to use inbound marketing techniques:  Facebook ads, Google Ads, Twitter ads, SEO, website promotions, etc.I'm in the early stages of using Facebook ads (around 2 months or so) with so so results. 

These things will make the mechanics of tracking and follow-up effortless.

I had to go to fivrr and have them do some SEO for me and some backlinks but it was really not that expensive.

Unless you are doing the entire development ie site development roads etc but if you are a featured builder in another land developers development let the agents do the work.If he is a custom builder I suggest like above work on SEO to generate business most other forms of advertising are a waste of money.Hope this helps.

Also consider making videos and creating a YouTube channel for your REI business - here again, Google owns YouTube so they give you a lot of "SEO" credit if you use it.If you're a listing agent, you might feature pics of houses on Instagram or Pinterest.You might also create a BLOG and write about real estate and work on developing a following there.Then there are the RE-specific social sites: BiggerPockets, Trulia, Zillow (you can create blogs and post articles and comments on those sites).I've never found much use for Twitter, myself.Point is, it's not hard - you're already doing social media here in BP!  

I do internet marketing full-time till my real estate investments can support me, so feel free to ask me anything website/SEO/internet marketing-wise.

My intention is to use the sites to get leads through SEO and market my properties.  

I use this for all of my SEO stuff.

Plus think about do a little seo also this is what will drive that website up the rankings locally.Plus when do you plan on getting this site setup?

My specialty right now is in website development and SEO but I find real estate really fascinating.