Inbound Marketing vs Outbound Marketing

[Michael Hayes]

BP family just curious about some investors or wholesalers experiences with different types of marketing.  I know some people who swear by postcards and yellow letters to generate leads, but I do know a few who prefer to use inbound marketing techniques:  Facebook ads, Google Ads, Twitter ads, SEO, website promotions, etc.

I'm in the early stages of using Facebook ads (around 2 months or so) with so so results.  I have picked up and met quite a few buyers with these, but generating seller leads this way has been much more challenging.  0 so far.  I'm going to look into my settings and wording to see how I may improve.

What have you all's experiences been with mailouts vs online ads?  Google ads vs. FB, Twitter or other Ad sources?  Do you prefer one over the other?  Have you found anything to include in your ads that may generate more leads than other wording, etc?  

I know it is a broad topic but really hoping to hear different opinions!

[Matt Motil]

Generating seller leads that will be worth anything for an investor is tough using social media. Great for buyer leads. I'm an agent and have a good return on seller leads but that's retail listings not investment properties. I have had great results using targeted direct mailings for investment seller leads.