That leaves 804:(a)To refuse to sell or rent after the making of a bona fide offer, or to refuse to negotiate for the sale or rental of, or otherwise make unavailable or deny, a dwelling to any person because of race, color, religion, sex, familial status, or national origin.

I have all this in the ad/listing to weed out those that won't qualify:  I have my personal requirements as far as credit score, that anyone over 18 must be on the lease and submit to background and sex offender checks, income must be 3x the rent, no eviction hx, good references from all LL for past 5 years, sec dep requirements and first month rent due at lease signing, deposit required to hold property (applied towards first month's rent), and renters insurance requirements. 

I want a brand, an image people will recognize around the city.I looked into marketing research to determine the best colors for this custom-made sign, but I wanted to tap the BP community for their opinions.From brandingstrategyinsider.com, I found some interesting research on colors and the emotions and qualities associated with them:Red –excitement, strength, sex, passion, speed, danger.Blue –(listed as the most popular color) trust, reliability, belonging, coolness.Yellow –warmth, sunshine, cheer, happinessOrange — playfulness, warmth, vibrantGreen — nature, fresh, cool, growth, abundancePurple –royal, spirituality, dignityPink — soft, sweet, nurture, securityWhite –pure, virginal, clean, youthful, mild.Black –sophistication, elegant, seductive, mysteryGold — prestige, expensiveSilver — prestige, cold, scientificI would like to use black and yellow, but not sure if anyone had experience in this area.Has anyone intentionally picked certain sign colors to receive more phone calls?

@Brian E Betts  nice of you to step in.. the aussie investors got hammered I wrote an e book for aussie investors which outlines what they need to watch out for .. as I was posting on the property investor forum in AU ( AU version of BP) and it was evident to me that US promoters were simply ripping these nice people off.. some of the AU investors though need to be held accountable they went for pie in the sky returns and did not calculate risk.. lots of money lost that's for sure and in more places than just your area.the buy rehab and sell sub prime owner occ is a very big thing in that area of the country and fraught with fraud and crumbled deals.

Misdemeanor over 10 years ago, maybe.Felony conviction, no.Registered sex offender, definitely not.

Covering your net worth is a good start, but if you lose a lawsuit for something akin to releasing a sex tape of Hulk Hogan then no amount of insurance will be enough. 

I have accepted sex offenders and declined younger applicants for twice being arrested for under age drinking.

Megan’s Law “Pursuant To Article I, Section 8-A of the Penal Code, information about specified registered sex offenders is made available to the public via an Internet Web site maintained by the Department of Justice at http://www.megans-law.net/Virginia-Megans-Law.asp depending on the offender’s criminal history, this information will include either the address at which the offender resides or the community of residence and ZIP Code in which he or she resides.”

When you start to compare against each other things get hairy.Both age and sex are protected classes, discriminating based on either is illegal assuming you have more than 3 units (3 or less is exempt from fair housing laws).

This can include credit score, nationwide criminal background check, sex-offender list check, international criminal check, and eviction history (so any public records or information that might be connected to legal court proceedings would be pulled back as well).