One of the things to Google around this is "advertising empathy map."

Not saying that this is the case but that is the darkside of the Web 2.0 world we live in today.As the disclosure says Engelo advertises on my show from time to time but I am not here because of that.

I found that many owners neglect monument signs and utilizing the walls of their properties as advertising. 

I know he recommends having your own "landing page" for direct bookings, and using Facebook advertising among other things.  

everyone advertises 80% and then I call, and it's "oh, we don't do 80% anymore" or "oh, your situation doesn't qualify," and it ends up being 70-75%. 

Where are you advertising your property? 

Payment history for existing tenants is important to see if they are actually paying the advertised rent.

It doesn't seem like you can find lenders online that advertise wholesale lending for commercial like on the residential side.

He asked me to elaborate and I told him that his headline advertisement for his investing in tax lien certificates program “ a government guaranteed investment” was a b.s. line I would have expected from Al Lowery or Robert Allen, not him.

If he retired tomorrow, you'd still use Google to search and advertisers would still use Adwords.