@Isaac Baron A couple of helpful ones for me have been:Optimize YOUR Airbnb: The Definitive Guide to Ranking #1 in Airbnb Search by Daniel Vroman RusteenAirbnb Listing Hacks - The Complete Guide To Maximizing Your Bookings And Profits by Alex Wong

Google will not rank your LP just because you run AdWords.  

I am a rank novice in this area.

As a matter of fact Houston TX is ranked #1 in the US for job creation.

Go into Incognito mode in your browser and query your area in Airbnb to find out what properties rank highest (and how your property ranks).

So, I buy on an A or B+ area and hope it trends to stay that way or move up in class rank, then sit back and let time and compounding work it’s magic.Overall, I’m a conservative investor and want to get as passive as possible, so I buy and hold in Class A and B+ areas.

⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀But ranking #1 on Google, is a stealth-ninja-kung-fu-praying-mantis-style way to intercept any and all motivated sellers before anyone else can reach them.

Burlington does have a bit of a higher cost of living in NC ranked 11/50 most expensive, and in the top 8% most expensive cities in the world.

However, I would disagree slightly on which ones to target.Richardson ISD is ranked in the top 25 in the entire nation and is seeing phenomenal appreciation right now as a result. 

Well the biggest thing all these "SEO Companies" do is use backlinks to increase your ranking.